The strategy of selling less: What Costco chooses not to offer
How does Costco’s limited warehouse selection fit its operating model? I examine when fewer products save work and when they cost customer value.
Efe Tanyer
Strategy & Systems
7 Strategy & Systems essays
Newest first
Why Good Strategies Die in the Budget Meeting
A new strategy can win approval while money and people remain committed to old priorities. Test what work it displaces, who can deliver it, and what evidence will change the next funding decision.
If AI Makes Everyone More Productive, Who Captures the Profit?
AI can make work cheaper. Price competition, new demand, and the difference customers value determine how much of the gain a company keeps.
Why Do People Wait as Prices Accelerate? How Inflation Fragments Time
Inflation does not make everyone rush in the same way. Prices may reset more often while uncertainty pushes households to delay large commitments. History and behavioral economics explain how an economy can speed up and wait at the same time.
AI Strategy Is Not Model Selection: Decision Rights, Incentives, and Control Gates
Durable AI value depends on more than a capable model. It depends on the workflow, decision rights, evidence thresholds, incentives, and control gates around it.
From Cards to Stablecoins: How Payment Rails Redistribute Market Power
Payment rails do more than move money. They redistribute control over fees, data, distribution, compliance and the customer relationship across layers.
When KPIs Turn into Midas: How Measurement Distorts Value
A KPI does more than report performance when rewards, budgets, and status depend on it. Good design keeps the number as testable evidence for a decision, not a verdict.